How to find the data

Find the Content section on your Fathom dashboard. This shows you the pages that have been visited most in the time period, in descending order.

You'll notice that there are two columns of data – Views and Uniques. Views are simply the number of times a page has been visited, including repeat visitors. Uniques are the number of individual people that have visited it.

<aside> 📌 Click the small arrow in the headers to go to the next page of results.

</aside>

<aside> 📌 Click on a number to toggle the data between instances and overall %.

</aside>

Why it’s useful data

Looking at number of visits is a very basic measure of a page’s popularity, but it is an easy and quick way to determine your top website content.

What can you do with it?

The data can help you:

• Guide decisions around content planning and creation.
• Gauge what will be popular in future, by looking for trending patterns.
• Spot old but popular content that could be refreshed or improved.
• Pinpoint which service pages visitors find useful or interesting.
• See which blog posts perform well, to reduce waste in future.
• Find the lowest performing pages, so you can rework them.
• Find the likely entry points to your website, from Google search.
• Discover how many visitors start at your home page vs other pages.

<aside> 📌 Note for Carrd.co websites: These are technically one page only, even if you use section breaks. Therefore you unfortunately won't get any useful top pages data.

</aside>